Alphatecture brilliantly executed by Peter Defty. He is a professional photographer based near Leeds, in the UK, and takes these photos all over the world. They remind you to look up once and a while. maybeitsgreat: ALPHATECTURE by Peter Defty, UK
For the ‘adult’ version of Vital Signs an alphabet that drew inspiration from infographic-esque pictograms and measurement devices, including a couple alternates for common letters (E, L, S). Creative Direction: Rick Thomas, Juice Creative inc.